About the Unicorn

I didn’t start as a Google Ads expert. My career began as a General Virtual Assistant, where I wore multiple hats—web design and development, SEO, Meta Ads (formerly Facebook Ads), Pinterest Ads, X Ads (formerly Twitter Ads), data tracking with Google Analytics, and Google Tag Manager. I also worked extensively with Google Looker Studio (formerly Data Studio) for data visualization. Through curiosity and problem-solving, I gradually advanced to Marketing Manager at my previous agency.

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I believe in learning by doing. I never had formal training for most of these skills—I simply solved real-world problems, researched, experimented, and refined my expertise along the way. This problem-solving mindset is what I now teach my mentees and clients.

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In my current role, I specialize in Google Ads strategy and automation for high-budget accounts. One of my key accomplishments was reducing a weekly reporting process from two days (involving six people) to just four hours with one person, using Google App Scripts and AI-powered solutions like ChatGPT.

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Beyond digital marketing, I hold a B.S. in Business Administration (Marketing Management) and ranked 10th in the Licensure Exam for Professional Teachers. I’ve also had the privilege of teaching at the University of Mindanao. Most recently, I completed a Leadership 113 Theology program, earning the Faithfulness Award and Courageous Learner Award—a testament to my commitment to lifelong learning and personal growth.

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If you’re looking for a mentor, coach, or consultant to help you master Google Ads, refine your digital marketing skills, or streamline your ad operations, I’d love to connect. Let’s work together to achieve your goals!