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Learnings, Guides, Lessons


How To Get Google Ads Certification and Why Agencies Require It
If you’ve ever wondered why some agencies require their team to be Google Ads certified, here’s the truth: it’s not just about having fancy credentials. It’s a power move to qualify for something even bigger—Google Partner status.
2 min read
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5 Common Google Ads Mistakes and How to Avoid Them (Beginner-Friendly Guide)
Google Ads can be a powerful tool for driving traffic and sales when used correctly. If you’re just starting out, it’s easy to feel overwhelmed by the many options and settings inside Google Ads. And truthfully, even experienced marketers can make mistakes that waste ad spend or lead to disappointing results.
4 min read
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How to Write SEO-Friendly Blog Posts: A Step-by-Step Guide
SEO (Search Engine Optimization) improves how easily your blogs can be found on Google when users search for similar topics. Here’s a quick step-by-step guide to help you write blog posts that rank and get noticed.
2 min read
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What is SEO and Why Is It Important in 2025?
Search Engine Optimization (SEO) is one of the most effective tools to get your content, products, and services in front of the right people. With the competitive nature of today’s digital world, understanding the basics of SEO is an essential step in building a strong online presence.
4 min read
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Jump-off Point: Your Dream VA Career Starts Here
Build a Winning Application Kit That Gets You Noticed Are you an aspiring Virtual Assistant who feels stuck or unsure where to begin? Let...
1 min read
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How to Fill Up a W-8BEN Form if You Are a Virtual Assistant from The Philippines (with sample on how to fill-up)
A Form W-8BENÂ (Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding and Reporting) is a document used by non-
1 min read
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How to Pay a Virtual Assistant in the Philippines?
Go-to solution for employers paying their virtual assistants worldwide.
3 min read
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Where to Find Online Jobs for Filipinos Freelancers and VAs?
Working online offers numerous benefits, including:
5 min read
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Which Google Ads format you should specialize in based on your personality?
Your skills, interests, and working style can guide you to the perfect Google Ads format. Answer these 10 quick questions , keep track of...
4 min read
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Google Ads From Scratch
Join the Google Ads Beginner’s Workshop – the perfect introduction for those with ZERO experience!
1 min read
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Google Ads - Lesson 2 - The Google Ads Ecosystem
Google Ads isn’t just about search ads —it’s an entire advertising ecosystem  that spans multiple platforms, allowing businesses to...
4 min read
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Google Ads - Lesson 3 - Google Ads Account Structure
A Google Ads account is organized into four main levels, each with a specific function:
6 min read
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Google Ads - Lesson 6 - Google Ads Targeting Strategies
Google Ads targeting strategies allow advertisers to reach the right audience at the right time, maximizing the impact of their campaigns.
4 min read
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Google Ads - Lesson 1 - What is Google Ads?
Google Ads is Google’s online advertising platform that allows businesses and individuals to create and display ads to reach potential...
5 min read
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Google Ads - Lesson 5 - Google Ads Targeting based on Campaign Objectives
Google Ads uses a combination of data, algorithms, and machine learning to target people based on the objectives you set.
3 min read
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Google Ads - Lesson 4 - Google Ads Campaign Objectives
A Google Ads account is organized into four main levels, each with a specific function:
3 min read
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Google Ads - Lesson 7 - What is Google Ads Quality Score?
Whether you're running a small local campaign or managing ads for a large business, optimising your Quality Score can lead to better results
3 min read
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